Vision, strategy, address Main activities

• Multimedia production (video, tv, photo, print, web, radio…)
• Advertising agency (Pop tv, www.vitafit.si, www.pozitivke.net, www.24ur.com, Rtv Slo, Tv3, Radio Center, Radio City, Radio1, Radio Val 202, www.vizita.si, Žurnal, Večer…)
• Etika products: vitafit tv show, www.vitafit.si
• Publishing house (music, books, video…)

The vision

Etika d.o.o. is the company for ethical advertising. Its wish is to deal ethically towards the client, the media, the public and the environment. It also wishes to promote the activities, products and services which support the man as the individual in the development of his personality and spirit, and therefore contribute to the formation of a global community which bears the responsibility towards the fellow man and the nature.

The strategy

Etika d.o.o. achieves its vision through its development, marketing, production (the making of) of ethical advertisements and with the creation of new, more ethical media and media approaches. In order to achieve the best possible price of advertising for the client on individual medium, we transmit the advertising directly and with the help of an intermediary (an agency). Every client of Etika d.o.o. receives a personal approach and is monitored throughout the year.

The mission

• The promotion of quality products and services
• The promotion of healthy products and services like healthy food and healthy way of life, natural cosmetics and means of cleaning, clean tehnologies, ecology, ecological tourism and building
• The production of quality advertisements - New approaches to marketing
• The creation of new media
• The promotion of good news and nonviolent contents (of movies, rubrics, news)

The goals

The company, specialized for ethical advertising and operating; - The company, specialized for marketing of ethical products, services and media; - Become the “lawyer” of advertisers in advertising and marketing of ethical products, services and media in Slovenia and broader

Advertisements, commercials, promotion

We are the first and probably still is the only advertising agency in Slovenia with the sense of humans, animals and nature.  We focus on advertising and promotion products, services and activities such as: healthy eating, healthy lifestyles, recreation, ecology, clean technology, eco-cleaning products and cosmetics, eco-tourism; passive construction ... For the purposes of advertising you prepare ads of all types and sizes . 

Prepare your individual advertising in a particular medium or media-integrated mix of advertising. Advertise carried out an agency or directly. In cooperation agencies we collect for you to offer different advertising media, advertising ordered by us. When you order direct co advertising directly to the media, you also billing. In both cases, we carry out any procedure.

Since then we have an overview of the two types of tenders, the contracting authority may recommend to the offer in a given medium at a given moment most advantageous.

Some examples fot possible strategies for tv and web advertising:

TV
Prime-time advertising for achieving of the target group
Parcel advertising for achieving greater frequency of advertisements
Combination of prime-time and parcel advertising
Sponsorship (Big Brother, Kmetija, A'si ti tut not padu, Bar, Festival Lent, Miss Slovenia, Miss Universe, sports sponsorships, Formula 1, Motor GP….) – the announcement of the sponsor and the advertisement

On-line advertising
On-line advertising is more and more becoming an important media tool, because the trend is in the rise, mostly and at all with the young, and is, at the moment, relatively very cheap. In addition to this, the efficiency of on-line advertising is also proportionally increasing with the use of internet in Slovenia. For the supervision of visits we will use MOSS 2009 (the measuring of web pages visits in Slovenia). We recommend: www.24ur.com, www.zadovoljna.si, www.najdi.si, www.google.com, on the following ways:

• The advertising of your banner on other web pages; on the cover or on specialized sub pages (entertainment, exclusive, sports, the young, music, weather, eroticism ...).  The banner of a certain size is positioned on the appointed position on the web page. The banner itself is an advertising space on which a certain message is mediated. Additionally, the click on the banner leads the visitor to your web page.

• Advanced advertising: the advertising of TV advertisements on web pages; the advertisement is presented immediately the page is loaded; the advertisement appears when clicking on the news; the advertisement can appear in a box or throughout the whole page.

• Paid announcements – the article in the form of a newspaper

• The lease of key words in search engines (www.najdi.si, www.google.com) such as, for example “energy drink”